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Morning Market Food Tasting at Sant’Ambrogio

The cured meats, breads and cheeses produced in and around Florence are every bit as good as you think they are. Find out for yourself on this market tour that’s full of the good stuff, namely: vino, pecorino, parmiggiano reggiano and other items of cheesy and meaty goodness.

Prepare your taste buds for an epic foodie adventure around the local’s favourite market in Florence! This food tour offers an array of Italian treats (that’s breakfast sorted!) and an insight into local food and culture from an expert local guide.

Together we’ll check out typical delicatessens where Florentines do their daily shop for fresh ingredients. Most of these establishments are owned by local businessmen and women and they usually specialise in the specific products that they sell, making them the city’s ultimate food experts. For instance, on our first stop, we’ll introduce you to you to an award-winning third generation butcher, who is training his two sons to take over the family business.

In keeping with the family-theme, our next foodie stop will be an artisanal cheese store owned by a brother/sister duo. This is one of the few places left in Florence where you can still buy the ancient grain bread of montespertoli (your guide will explain) and enjoy a taste of their cheese accompanied by this delicious, traditonal bread.

We will also check out C BIO, an organic farm to table store, created by a famous Florentine Chef Fabio Picchi who’s famous Cibreo cafe, restaurant and theatre are all situated in this district.

Fresh pasta is next, and we’ll take you to a market stall that offers 15 different types daily, all made fresh on the premises. Here you’ll learn about our regional pastas including ravioli, pici & tortelli and you’ll see the wonderful homemade sauces that pair perfectly with each type of pasta.

After the pasta maker we’ll head off to meet the baker to try some of the best fried polenta and coccole in town. A coccole is a savorury donut typically served with stracchino creamy cheese and prosciutto perfect with a glass of chianti.

Platters of Tuscan and Emilian specialites follow, from another of our favourite market sellers, including Pecorino Toscano, Parmiggiano Reggiano (aged for 36 months), Prosciutto di Parma, wild boar salami and finocchiona.

Your tour will end with an Italian-style coffee at a lively indoor bar, close to the market. Before you go, don’t forget to ask your expert local guide for more tips on what else to see, do and (most importantly) eat during the rest of your stay in Florence.

Experience Includes

  • Explore Florence’s most vibrant local grower’s market
  • Try a mouth-watering assortment of local foods such as pecorino cheese, prosciutto di parma, wild boar salami, finocchiona, Chianti wine, typical Italian coffee, biscotti and fresh fruits
  • Meet local food experts and growers and find out about how some of these delicious products are grown, made and or produced
  • Discover the local secrets behind one of the most well-known food scenes in the world
  • English-speaking expert local guide

Experience Excludes

  • Hotel pick-up and drop off
  • Optional gratuities


Daily, except Saturdays and Sundays.

Departure location

Piazza Sant’Ambrogio at The Church of Saint Ambrose (Chiesa di Sant’Ambrogio) on the Left side of the FACADE.

Start times



2 hours.

Terms & Conditions

  • You will receive a voucher with more information on departure location and start times.
  • You are required to arrive at least 15 minutes before the scheduled departure time.
  • The maximum group size is 12 to ensure a more personal experience.
  • Children below the age of 5 are not permitted on this tour.
  • The ending point of the tour will be Piazza Sant’Ambrogio at The Church of Saint Ambrose (Chiesa di Sant’Ambrogio)
  • Cancellation Policy: Free cancellations for bookings cancelled prior to your holiday departure date. No refunds are given for cancellations made post departure.