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Amsterdam Heineken Experience

One of the Netherlands premier tourist draws, The Heineken Experience, is perfect for travellers, tourists, families, and couples alike and is a must-do on your Amsterdam bucket-list.

Home to the newly renovated Heineken museum and housing a rustic brewery, this excursion will have you taking pictures at every turn.

Located in the central district of Amsterdam, this retired factory used to manufacture the entirety of Heineken’s beer until 1988, when the main production line was moved to an even larger branch outside of the main city. An overwhelming demand for their famous brewed product resulted in several expansions and finally the retirement of the original distillery.

The building was officially transformed into a museum in 2001 and has since become a tourist hotspot and one of the Dutch landmarks with millions of visitors annually. You will be free to wander through the exhibition on The Heineken Experience and learn how the one-of-a-kind beers are made. Additionally, you will have the opportunity to take a fun photo shoot, taste-test several beers, and even take two along with you!

The official Heineken Brewery Tour is exciting and fascinating every step of the journey. You will admire the massive copper vats that were used to brew the very first Heineken drafts as you learn about the enchanting Dutch company. The company’s original advertisements plaster the walls, providing a charming touch to the scenery. Included on the Heineken Brewery Tour is the opportunity to draft your own beer in the Heineken Museum bar.

The Heineken Experience is full of modern technology and interactive exhibits with commentary available in nine languages! The hour and a half long walking tour concludes with a stop at the initial factory bar where you can relax with two free drinks. The Heineken Experience can be fun for the whole family as non-alcoholic drinks are available for younger sightseers.

Opening Hours - Monday to Thursday 10.30am to 7.30pm. Friday to Sunday 10.30am to 9.00pm. Last admission 1 hour before closing time.

Additional Inclusions

In addition to the Heineken Experience you can combine the tour with a 1 hour canal cruise OR explore Amsterdam on the 24hr Hop on Hop off bus tour.

  • Amsterdam 1 hour Canal Cruise: Daily frequent departures from 9.00am to 10.00pm.

The old city center, characterised by its picturesque canals and beautiful 17th-century architecture, is a must see during your holidays. The one-hour Canal Cruise will show you some of the city’s most iconic landmarks. The Amsterdam Canal Cruise offers a GPS guide in several different languages, which will provide you with interesting information about the sights along the way. Some of the highlights of the Amsterdam Canal Cruise include the Westerkerk church, the Magere Brug (‘Skinny Bridge’) on the Amstel river and the charming neighborhood of Negen Straatjes (‘Nine Streets’).


  • 24hr Hop-on Hop-off Bus Tour: Daily frequent departures from 9.00am to 7.00pm, every 15 to 20 minutes.

Hop On Hop Off Bus Amsterdam is a great value choice for anybody visiting the capital of the Netherlands. This fantastic deal will let you make unlimited use of the iconic sightseeing buses during a twenty-four-hour period. Whether you are staying in town for a couple of days or just passing through, Hop On Hop Off Bus Amsterdam gives you the opportunity to make the most of your time here. Hop On Hop Off Bus Amsterdam has various stops at the city’s most important places of interest, and you can hop on and off as often as you like throughout the day.

Experience Includes

  • Fast track admission to Heineken Experience
  • 2 free beers or soft drinks (at the Heineken Experience)
  • 60-minute canal cruise OR 24hr Hop-on Hop-off Bus Tour
  • GPS Audio Guide in several languages available for Canal Cruise or Bus Tour

Experience Excludes

  • Hotel pick-up and drop off
  • Refreshments



Departure location

Damrak 26, Amsterdam – close to Central Station.


Varies depending the option chosen

Terms & Conditions

  • You must redeem your voucher at the Lindbergh Travel office at Damrak 26, Amsterdam.
  • Cancellation policy: If you cancel at least 48 hours in advance of the scheduled departure, there is no cancellation fee. If you cancel within 48 hours of the scheduled departure, there is a 100% cancellation fee. Cancellations need to be requested in writing and must be confirmed by the supplier in writing (Lindbergh Tour and Travel).